This trailer sucks, bro! Well, not exactly. These days, we are getting bigger and bigger trailers, and some of them are even bordering on spoiler territory. Here we are, just over a week since filming wrapped, and we are given our first look at the motion picture, Venom, starring Tom Hardy. It is a bit bare bones, but there are pros and cons to this. We are 8 months until release, so what we are given is just a glimpse at the lethal protector, but should that satiate the core audience, for the time being?
Venom, another endeavor from the studio which brought us such hit trailers as Pixels and Ghostbusters (2016), is, basically, a glorified poster. Trailers these days have become bigger, showcasing the film’s big action and set pieces alongside it’s marvelous (no pun intended) visual effects. Venom shows only sneak peaks at the seedy underworld of San Francisco, with a neo-noir look of the streets, along side the sterile, corporate science labs, reminiscent of Stranger Things. Because it is a teaser, it teases us with it’s imagery. The streets of San Francisco hints at “Venom: Lethal Protector”, while the science lab alludes to “Planet of the Symbiotes”.
One thing to keep in mind is that this is not a full trailer. We are given very little, but I’d argue that the reason is because this product was a marketing decision (I know all trailers are) to remind the masses that this film is coming out this year. Later this year we are receiving: Black Panther, Avengers: Infinity War, Deadpool 2, Ant-Man and Wasp, Aquaman and X-Men: Dark Phoenix, so it’s easy for something to get lost along the way. Even though the teaser is nothing special (and to be frank, if the logo didn’t appear at the end of it, you wouldn’t know that it even was a Venom film) it’s still smart marketing to get the ball rolling early.
Considering how big trailers are getting these days, it’s easy to pan something as small as this. Although, in all honesty, I don’t think that this trailer is something that you would watch to get you pumped for the product it is promoting, but it is a call back to a simpler time when a trailer was made to show you something; not everything, but something. It reminds me of the teasers for each Nolan Batman film. The teaser for The Dark Knight was a few lines of dialogue from Batman and the Joker, and that was incredibly welcomed, by the masses. This was, of course, a tab over 10 years ago when marketing was smaller, and nerd culture wasn’t as big.
Venom is going to be the first Sony based film to supplement the Marvel Cinematic Universe, and we are still unsure of it’s relationship to the larger universe. It is still early, so we are yet to have a full look at our cannibal anti-hero, but I’m sure we can expect a bigger trailer, with a clearer plot synopsis around the time of Avengers: Infinity War or Ant-Man and the Wasp release. In the meantime, examine the teaser for what it is, and notice the little details within.
Venom stars Tom Hardy (The Dark Knight Rises, Star Trek: Nemesis, Bronson), Michelle Williams (Dawson’s Creek, Halloween: H20), Jenny Slate (Zootopia), and Riz Ahmed (Nightcrawler) and is set to be released this November with an R Rating.